23 March 2009

Myth Busting: “My Clients Aren’t On Social Networking Sites”

I’m writing this just as I’m getting ready to leave for Atlanta to attend the RETechSouth conference. I’m looking forward to spending time with my online friends. People that I follow on Twitter, friend on Facebook, Tokbox and LinkedIn. Although I rarely see these people face to face they are friends who I learn from, communicate with via social networking and consider myself fortunate to have connected with.

This is the power of social networking and it works at every level of our business and personal lives. For years I tried to convince agents in training programs and coaching that their buyers and sellers use the Internet when searching for properties. I think with all of research to support this myth, we can safely call this one a myth busted!

Now, we have a new myth to bust. “My clients aren’t on social networking sites.”

Yes, they are. According to Pew Research 35% of adult Internet users now have a profile on at least one social networking site. Among 18-24 year olds, 75% of those who go online have a profile.

These are your current and future clients. The question for real estate professionals today is how are you connecting with these people?

Wouldn’t it be great if we didn’t need to spend the next ten years trying to convince real estate professionals the value of adopting social networking practices into their business. If they just took our word for it and starting following the guidance of the many experts out there. They could benefit so much. Instead, many say “show me the proof that social networking will help my business –I don’t think that my clients are on social networking sites.”

So, those that adopt social networking will reap the benefits of building the proof for those that sit back and wait for years of research to prove what we already know today. Think of the lost opportunities.

I recognize, if you are reading this,  I’m likely “preaching to the converted” as they say. But sometimes you just need to vent a little! Thanks for reading.

8 thoughts on “Myth Busting: “My Clients Aren’t On Social Networking Sites”

  1. What I like is that it costs nothing to try it and you have everything to gain as you find a whole new way to learn about clients, friends, colleagues, family, etc. And it seems that there is alot of encouragement along the way! I am off to one of realtor.com's free marketing and technology workshops tomorrow looking for some more good ideas…

    Plus, your clients may not be there today, but you just never know who will be looking to connect with you tomorrow!

  2. Right on Wendy! Glad to read that you, for one, understand the importance of social networking for the Real Estate industry.

    It is amazing to see how many Real Estate agents are currently joining various social sites, whereby twitter is a very obvious one (http://twitter.com/tuttel).

    Are you also (already) providing training to BHG agents on social media? I ask this since I am working on something like that for the Dutch RE/MAX agents – since we now need to build a proper foundation for our near future. And those clients using social media on a daily basis are exactly our next buyers and sellers.

    Looking forward to connect with you as well 🙂

    1. Hi Han

      Social media is a necesary tool in every agents tool kit today and yes, we do provide our agents social media training. We have incorporated social media into our prospecting, business building and relationship management strategies.

  3. Vent any time Wendy…

    It never ceases to amaze me how many just nix social networking. I mentioned the 18 – 22 year old demographic in a class I did and got several responses along the lines of, “18 – 22 year olds don’t buy homes”.


    Who do you think will be buying homes in the next few years.

    And most 18 – 22 year olds have parents. If you think parents can’t be influenced by their older children, then you don’t have older children.

  4. I tend to agree. Social networking for many just might be fun and not seem like the obvious place to meet clients…but so is the party you just attended at a friends who then recommended you their friend who just happens to be just starting to look at purchasing a home.

    We were all in the younger generation at one time and soon all of these people will be looking to buy a home.

  5. Great post Wendy. This is actually an argument I have had with several people who insist that social media is a fad and that their clients are not interested in getting into the social media. I disagree, and I have done very very well on the social networks.

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