Often perceived as a slow season in the real estate industry, the holidays create opportunities to reach new and old clients. Real estate marketing with a holiday flair is an effective way to boost sales at the end of the year and make connections for the new one. Discover a few festive marketing ideas for the holidays to keep the cheer – and real estate sales – going all year round.
Keep an Eye on Tradition
Traditional real estate marketing ideas for the holidays, such as sending personalized greeting cards and magnetic calendars, continue to be effective today – and tomorrow. Sending holiday cards with a few business cards tucked inside maintains a connection with former clients and connects warmly with new ones. Magnetic calendars are a useful gift that keeps giving all year round by advertising the real estate agent and agency.
Offer a Helping Hand
The holiday season is a time for giving to charities, with opportunities to support everything from toy collections for little ones to the local chamber of commerce holiday drive—post signs at the office to encourage donations. Get into the community to support the cause. If possible, have an ad created in printed and online publications about the event. The spirit of giving and the holiday spread good cheer – and help real estate agents get recognized positively. Check out how Better Homes and Gardens(r) Real Estate affiliated agents give back here.
Host a Party
Holiday parties, whether in-person or virtual, bring people together for a good time. Hosting a holiday event gives everyone something to look forward to in December. Make it a tradition the community remembers to keep them thinking about the agency. Savvy real estate agents host parties at local venues to stay in touch with clients and the community pulse. Find opportunities to advertise in holiday promotions for neighborhood eateries.
Market Luxury Properties in a Big Way
Market luxury properties during the holidays by hosting a gala event. A holiday open house showcases the home in a friendly way. Guide buyers’ attention by baking cookies in a gourmet kitchen or lighting a great room’s fireplace with lofty ceilings. Decorate in a seasonal and non-denominational manner so everyone can imagine themselves gathering during the holidays with friends and family at the house. Need inspiration? Check out some of Better Homes and Gardens(r) Real Estate Distinctive Collection luxury listings.
Keep the Neighborhood Well-Informed
Write blog articles and social media posts to inform the neighborhood about the latest holiday happenings. Remember to include the recent listings to homes near light displays, parades, and other festive events. Become a voice of the area and a resource for everything holiday. Take photos and videos of holiday hot spots around town to showcase the area’s beauty with links to a few available homes nearby. Send holiday emails to wish clients well and share recent house happenings.
Take Care of Clients
Agents who show former clients they stay care are remembered when they buy or sell again. Take care of clients by sending small gifts during the holiday, such as pens with the agency name. Another option is a raffle for the holidays with gifts from local merchants and restaurants to encourage community thinking. Send emails or letters about property care during the winter months, when harsh weather conditions in some country regions require special preparations. Use the holidays as an opportunity to show a little love and watch it come back in the new year.
Look to the Future
The holidays are also a time to look to the new year and resolutions for success. Inform clients and locals about the regional housing market. Share updates about available properties and investment opportunities. Show buyers or sellers why the time is right to start thinking about the future. Add updated professional images and video to showcase houses for sale. Better Homes and Gardens® affiliated real estate agents have various quality images at their fingertips to enhance marketing communications. Forward-thinking agents build mutually beneficial relationships today that last for years to come.
Real estate marketing ideas for the holidays give agents a chance to be creative and communicative with clients. The connections made during this festive season build good feelings that last into the new year. Think to the future and make holiday marketing fun to enjoy the season and build a successful career for tomorrow.