15 June 2010

The REport

If tweets actually chirped the global din would be as pervasive as vuvuzela horns at the World Cup. Twitter just announced there are 65 million tweets sent daily!  In such a crowded field, I truly believe faithful practitioners of elegance and etiquette will be rewarded.

Speaking of rewarding, most marketers will tell you that word of mouth buzz is among the most powerful and effective sales tool you can hope for.  But how do you inspire genuine endorsement of your product?  According to a recent study from Yahoo!, the Internet’s influence on capturing online interest, that in turn sparks the more critical offline conversation, has grown, while others like television and print remain flat. This is something to keep in mind when allocating marketing dollars.

Microsoft continues to have its head in the “clouds”, and I mean that in a good way, with the announcement this week that it is opening some of its popular Office programs — PowerPoint, Word and Excel — to the web.  For those who believe the future will see all of our important documents, not on hard drives, but on remote “cloud” servers we access at will, similar to our Yahoo and Gmail accounts for example, this is an important step in that direction.

In other Microsoft news, its search engine Bing launched bing.com/social which will combine both Facebook and Twitter results into one search experience.  To take advantage of this, make sure you are linking to relevant articles about your company, agents or listings as the search shares only the link content.  In other search news, Google rolled out a new version of its search engine, Google Caffeine. Are you noticing faster and more accurate search results?

Talk about “upwardly mobile,” Nielsen reports that 22 percent of people 13-plus years old have smartphones. This marks the first time the number has crossed 20 percent.  For fans of the seminal marketing book Crossing the Chasm, we could be on the verge of going from early adopters to early majority, an important trend when considering mobile media strategies.  Further brightening the lure of smartphones, the iPhone 4 was officially announced and preorders start today.  For the business user, the next edition features Multitasking, Folders and enhanced Mail making your office even more accessible in your pocket.

Riding on the popularity of sites like Craigslist, a number of newspaper and broadcast TV news sites have launched Boocoo, a national online listing and auction site with a local focus. Another tool to share with your consumers (think: the 21st century moving sale)!

And finally, check out this advice as you launch or update your professional Facebook page. It may be time for a refresh!

3 thoughts on “The REport

  1. Sherry, I agree with you in concept about word-of-mouth marketing and the webs influence on capturing interest, but I don't see it happening in real estate marketing. This isn't just a new idea, this is something that most industries recognized years ago, but totally neglected by the residential Realtor community. It's one thing to list a home on the web, but it's entirely different to put great content out on the web, that attracts buyers and other agents to look at our listings. The web listings are nothing more than online classified ads, thus doing nothing to lead a buyer to say…wow I can see myself living here.

    The mls is the best the industry has to offer, and there's no reason for it, other than because they think this is good enough.

    Brokerages are blinded by their past and fail to see all the innovation that's available to them so they shine. Instead they're willing to continue in a world of Realtor gobbledygook where and FDR, FLR AND A MEIK W GRANITE TOPS AND CNTR ISLAND, are the norm.

    Content drives action, and until we start providing it, then there is no w-o-m marketing

    As I've mentioned before, great commentary and comments on this site, but it doesn't see the light of day.

    Lead the charge, because you're the only one who can do it… everyone else is asleep at the wheel.

  2. Sherry…great video about the real estate office. You hit the nail on the head on so many items that need to be addressed. It's all great stuff but all this info has been known for years for those who cared to look. The system doesn't work anymore and will be even less effective in the future, and yet the brokerage companies remain the same as they've always been. With the people presently in the business it's going to be almost impossible to change the culture and the mindset….I see some of the same mindset in some of these posts. This is a serious business and people risk their life savings buying homes, and we trivialize it, by not providing buyers what they need and sellers with a way to create or protect the value of the home that we sold them. We make the process as frustrating as it is, and it doesn't have to be that way.

    Your insights are a breath of fresh air…I just hope that it translates into a better and more effective system. Look forward to more of your thoughts

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