I attended RESPRO’s (Real Estate Services Provider Council, Inc.) 2010 Annual Conference in Las Vegas and found the event time very well spent.
This being my first time to RESPRO’s conference, I was a little unsure of what to expect. I knew there would be presentations and content shared regarding all of the recent RESPA enhancements, but I was hoping to engage industry leaders who embrace one-stop-shopping and who are serious about taking this long touted strategy to the next level.
Well – my hopes were realized. During a busy two day schedule, I met successful leaders of Real Estate companies from across America who were willing to share not only what they have done with one-stop-shopping, but also their many lessons learned on topics ranging from product development, alliance management, resource allocation, sales management and compensation considerations. I was both impressed and humbled by the openness and willingness for everyone to share the details needed for a clear understanding of their trials and success.
In the very near term, I’ll be working with each of our franchisees on an overall Better Homes & Gardens Real Estate approach for providing CORE Services tactics through a comprehensive one-stop-shopping strategy.
For now though, here are two immediate thoughts after reviewing my pages of notes and plans while on my five hour flight back to New Jersey:
- It is clear that to have a successful one-stop-shopping strategy, a real estate company must first shift their paradigm to realize that true success requires moving from a tactical product focus to a complete cultural focus (i.e.: success with one-stop-shopping is as much about what your company stands for to your customers and agents as what your company offers in the way of different products and services)
- Join RESPRO – it’s worth the time and money (www.respro.org)
I’ll speak with you soon.
(Photo courtesy of RESPRO_Events on Flickr)