30 September 2008

Want to Remain Focused in these Challenging Times? Call Me.

As the “Shoes Keep Dropping,” it is easy to become paralyzed by the media reports, the unknown challenges that lay ahead, the worries around how long these market and economic conditions will last. In fact, it is difficult right now to think of anything else.  For the most part, it is the same story everywhere — people are hunkering down for what everyone believes will be a challenging fall and winter.

As I sat in the audience on Sunday (front row, as usual) at the National Association of Hispanic Real Estate Professionals convention in Phoenix, an impressive lineup of presenters performed, and I say performed because it was interesting and entertaining. Even the economists were funny and witty in their comments. That was my first clue there was a different attitude happening at this particular conference. Nobody was commenting that the “numbers were down” as far as attendees. People actually seemed upbeat. This is odd, I thought.

One of the final presenters walked on the stage. In his hand he carried a worn paperback book, I could not see the title. Fernando Campos started to talk. He talked about his heritage, about how he had to work hard for everything. He spoke passionately about the business, his success, the growth of his Arizona regional Exit Realty franchise. Fernando spoke about how his positive attitude was the reason for his success. The book he carried in his hand was a copy of You Can’t Afford the Luxury of a Negative Thought by Peter McWilliams. This book has been around for a while. In fact, you can buy a used copy on Amazon for under $1.00. It is not one of the trendy bestsellers. I am not sure it ever made it to the bestseller list, but that is not the point.

The point is that thinking positively is what helped make Fernando a success. It is what helped him achieve his personal and professional goals, and it will help him continue to do that for the rest of his life. It is a well-known fact that if you believe you can achieve something, you will. If you believe there is a light at the end of the tunnel, there is. If you believe there is tremendous opportunity for future growth in this market, there is.

The most often asked question I get these days is, “how can you possibly launch a new brand in these times?” And my answer is always the same. “This is the best time to launch a new brand. There are tremendous long-term growth opportunities out there for brokers who are focused on the future.” It’s true. In the next 12 months we will see incredible consolidation and shocking partnerships. People and companies who would never of dreamed of joining forces will do just that.

My phone is ringing off the hook. The calls are from broker owners who have decided they want to be part of the future of real estate. Brokers who want to take part of the new wave of buyers and sellers that will hit the market over 70 million strong; brokers who have a dream to grow their businesses significantly.

No one is saying it is going to be easy, but the opportunity is there — big time. Does this sound like something you want to be involved in? Call me. 1-866-616-4BHG.

9 thoughts on “Want to Remain Focused in these Challenging Times? Call Me.

  1. Amen. Isn’t it true?

    Adversity is natures way, culling Pros from Fauxs, Champions and Contenders from Pretenders and Leaders from Kemmings. Heat like this distills.

    While the average and ordinary watch stunned and frozen the extraordinary smile and slice bigger wedges of pie.

    It’s hard and it stings but it’s fair.

    Who want’s pie?

  2. Whether the numbers are down or whether the numbers are up, they always are measuring the average, in the past. A wise man once told me that while numbers keep score, it is what you think about that will manifest. Thank you Sherry for sharing the insights of the AZ conference. I am off to buy a book!

  3. I agree, this is probably one of the best times to embrace branding. With agent migration increasing and those agents leaving independents and going over to companies that have systems and tools to help them grow their businesses is what I hear everyday as I speak with Independents.

    As I counsel with them I tell them that it’s imperative they consider a different business model in order in to help retain, recruit, and increase agent productivity.

    I tell them if their goal is to take their company to the next level we will help them analyze which real estate franchise would be an appropriate fit to help them meet or exceed their goals and business needs.

    Many independents I’ve been working with have a positive attitude about taking that next step and if someone is on the fence, we can help them get over that fence with an objective view that is fair, balanced, and unbiased.

    Please visit our site at http://www.efccompany.com and learn more about what we do to help franchisors increase their franchise development efforts.

  4. George, always nice to hear your thoughts, but it is not cool to try and sell competitive services by commenting on a blog post. A violation of blog etiquette 101…

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