27 October 2016

3 Ways to Ignite Your Agent Bio


Never underestimate the power of a persuasive real estate agent bio. It has the potential to make a great impact on the success of your business by appealing to new leads with a few powerful sentences and key details. However, not all real estate bios are created equally. There are some tricks of the trade that need to be implemented when creating the ultimate biography to bolster your business. Take a look at some expert real estate agent bio examples, as well as these key takeaways that can help you create your ideal first impression for potential clients:

1. Use the Right Image

The only thing worse than not having your photo on your real estate agent bio is having one that poorly reflects your services. The image you choose for your real estate bio is the first thing potential clients will see. As such, it should make them feel welcomed, confident, and compelled to hire you as their real estate agent, and there are many ways to do just that.

Your real estate agent bio picture should be a high-quality photo of you, smiling. It’s important that the photo is equally friendly, approachable, and professional. If possible, hire a professional to take headshots for you, and ask some friends and family for their opinions.

For inspiration, check out BHGRE Atchley Properties’ Sharon Klein’s real estate agent bio. She lets her profile picture highlight the oasis of her area, while also displaying her fun and inviting personality.

2. Display Professional Experience Naturally

While your real estate bio is essentially an advertisement for your services, it’s imperative to never let it come off as just that. If your real estate agent bio reads like an ad, it will drive potential clients away. Instead, sell your services by displaying your professional experience. Potential clients viewing real estate agent bios are looking for an expert who can fill their needs, so show off your specific experience. Include all relevant information, such as education, expertise, skills, and awards. Remember to keep it simple. Potential clients don’t want to read a novel about your degree, classes, and years of experience. Quick, short facts about your best achievements are enough to captivate and generate new leads.

For inspiration, review Better Homes and Gardens Real Estate Star Homes’ Cheryl Arena’s real estate agent bio. The profile sells her real estate agent services naturally and effectively.

3. Add Your Unique Local Details

One sure-fire way to separate yourself from competition is by adding a personal touch of what you offer. Let your expertise add the professional and appealing unique touch, while also providing quality information to potential clients.

Start with your area of expertise. Localize yourself and let your potential clients see why you’re the best real estate agent for their desired city, area, or community. Mention why you chose to practice real estate in a specific area, and let your explanation highlight key features of the community, while also demonstrating your incredible knowledge. Talk about the close and convenient amenities, the family-friendly neighborhoods that are full of playgrounds, education, and opportunities or the stunning landscape and private properties.

The key thing to remember is that your reasoning for choosing the area you work in should also be specific to your target audience. For example, if you practice real estate in a lively city that has a vibrant nightlife, but your target audience is families, you may want to mention different features that will appeal, and not deter, potential clients.

Joshua Tanner from Better Homes and Gardens Real Estate Generations provides a great agent bio you can use as a reference. His profile instantly associates him as a real estate agent within the area, lists his best accomplishments, and tells potential clients what makes him unique.

It takes less than a second for a first impression to be formed. Let your real estate agent bio display your high-quality and professional service, experience, and personality.

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