If a property isn’t garnering interest, there is a problem. Very rarely is this a result of uninterested buyers. Instead, a lack of interest in a property is often the result of a poorly priced home, inadequate marketing or insufficient property information. It’s important to address these problems immediately because they can hurt more than the sale of the home. Having a property on the market for long periods with little action can reflect poorly on your real estate business. It hints to your competitors that your services are incompetent and it leaves room for them to move in on your client with a better proposal. It also hints to potential clients that your real estate services aren’t effective. Fortunately, it’s fairly easy to increase interest for even the most uninteresting properties – the secret is to first find out what is deterring potential homebuyers and then move forward with the following tips:
Market Quality Visual Content of The Property
There is no amount of marketing that can sell poor visuals. Even if you have an endless marketing budget, if the property photos and virtual tours aren’t high quality, they won’t garner interest for the property. So, when a home for sale is not garnering interest, the first thing to do as a real estate agent is to look at the marketing materials. The problem could be that the visual content being used to advertise the property doesn’t do it justice. If photos and videos are of poor quality, fuzzy, slow to load, don’t properly show the home or are inconvenient in any way, this could quickly deter potential homebuyers, especially millennials.
In order to fix this problem, you’ll need a high-definition camera or a real estate photographer to take new photos of the property. If you are taking the photos yourself, research how to take quality real estate images to ensure the property is properly displayed.
Show Off the Home’s Unique Features
If you did your research, your new visual content should suffice. However, simply having crisp, high-quality photos and videos of a property doesn’t mean that it’ll suddenly become interesting to potential buyers. The photos need to captivate the entire home and everything it has to offer; they need to make potential homebuyers feel like they need to see the property in person.
When done properly, real estate photography will effectively showcase the unique features of a home, the details of every room and the qualities that make it a must-have property.
Highlight What Makes the Home Different from Similar Properties
The other homes for sale in the area are the property’s competition. It’s important to conduct an audit on your competitors’ listings and other homes in the area to see what they’re doing to garner interest. This also can be an excellent way to identify where your marketing is lacking.
Conducting an audit on other listings in the area will also help you determine how you can make the home you’re selling stand out from similar properties. The property you’re selling may have a larger lot or better landscaping, upgraded amenities or extra bathrooms. Whatever it is, find out what makes the home different and resort back to step one to highlight said features.
Analyze Other Properties for Sale to Determine If Listing Price Is Appropriate
Often times, a lack of interest is the direct result of poor pricing. There are many consequences to overpricing a home, and a lack of interest is only one of them. Examine the listing prices of the property along with others in the areas, and conduct a thorough analysis of the real estate market to ensure pricing is accurate.
When you list a home at the right price, it’ll naturally be exposed to more qualified buyers, heightening the likelihood of selling a property quickly. So never overlook the asking price.
If you’re still having difficulty increasing interest in your properties, get a second opinion. Your co-workers, friends and family members can help you spot errors you’ve missed, and offer marketing ideas you haven’t though of.