Feb 12 2014
Millennial homebuyers

Working with Millennial Homebuyers, Part 2

We’ve learned a lot about Millennials, as Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, shares in Generation Next, her contributed piece in RISMedia's Real Estate magazine. In the second half of our focus on Millennial first-time homebuyers, we turn again to our three Continue Reading

Feb 05 2014
Millennial Homebuyer

Working with Millennial Homebuyers, Part 1

In a recent piece in RISMedia's Real Estate, Generation Next, Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, explores the Millennial generation, and our findings on who they are, what they want, and what they’re looking for in a real estate agent. In the first Continue Reading

Dec 13 2013
Watching video on tablet

10 Building Blocks to Amazing Real Estate Videos

"Videos will create competitive immunity for you and your team." That was one of the remarks from Raj Qsar, broker and founder of The Boutique Real Estate Group in Orange County, Calif., during our Beta Broker Google+ Hangout on Monday. The hangout also included Jeff Gaffney, CEO of Better Continue Reading

Nov 18 2013
Watching video on tablet

Join Our Next Beta Broker Hangout: Strategies for Effective Real Estate Videos

As part of our ongoing Beta Brokerage project, we invite you to join our next Beta Broker Hangout on Google+. We're planning a lively discussion with two successful brokers on Strategies for Effective Real Estate Videos. Join our 1-hour discussion with two brokers who will share their Continue Reading

Nov 15 2013
Office meeting

6 Best Practices of Successful Next Generation Brokerages

At this year’s NAR Conference, I had the opportunity to moderate a panel of dynamic residential real estate leaders who have built what we like to call next generation brokerages. Each of these panelists represent a firm that Better Homes and Gardens Real Estate has recognized as a Beta Brokerage – Continue Reading

Jun 30 2013
Winning Mobile Strategies

Join Our Next Beta Broker Hangout: Winning Mobile Strategies

As part of our ongoing Beta Brokerage project, I will be hosting our next Beta Broker Hangout on Google+ where I will discuss "Winning Mobile Strategies" with two successful brokers. With a substantial portion of website visits happening on a mobile device, it has become increasingly important Continue Reading

Nov 27 2012
Next Generation Buyers Savvy, Sophisticated and Ready to Buy

Next Generation Buyers: Savvy, Sophisticated and Ready to Buy!

If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group of consumers and eventual homebuyers that will make a major impact on the market. I had Continue Reading

Mar 29 2011
Why Your Customers Are Ignoring You on Social Media (Plus: 3 Ways to Get Noticed!)

Why Your Customers Are Ignoring You on Social Media (Plus: 3 Ways to Get Noticed!)

It seems like you can’t go anywhere without hearing people cheerlead social media. “Over 100 million Facebook users in the U.S., you gotta be there!” and “You aren’t connecting to your customers on Twitter, go there too!” they’ll say. So how can so many people cheerlead something that many brokers Continue Reading

Feb 24 2011
Financing, Financing, Financing ….It’s all in the Financing!

Financing, Financing, Financing ….It’s all in the Financing!

Five years after we entered this current downturn, some real estate professionals still attempt to close transactions through the sole use of traditional forms of financing. By traditional, I am referring to “30-year fixed”, “ARMs” and “Balloon” mortgages, yet these financial tools can hardly be Continue Reading

Dec 15 2010
Managing and Developing the Culture of your Organization

Managing and Developing the Culture of your Organization

Have the guts to include your agents in the conversation I truly believe that a large part of the office manager’s job is to help their agents think like business people. Anyone who has spent more than 30 minutes leading a sales force knows that salespeople tend to be somewhat unrealistic about Continue Reading

Jun 22 2010
Operational and Compensational Implications of Reducing Office Size

Operational and Compensational Implications of Reducing Office Size

As is true with everything in business, the issue of reducing office size cannot be viewed in a vacuum. If you decide that reducing office size is an important initiative for your company, first consider all operational attributes that are impacted by changes to the physical plant. Keep in mind that Continue Reading