Practice What You Preach

Posted on 30. Jun, 2010 by Paulette Costa.

We tell our agents the number one thing they must do to get more business is prospect, prospect, and then prospect some more.

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EOO: Effective Office Occupancy in a Desk-less Environment

Posted on 06. May, 2010 by Robert Albanese.

My argument for measuring environmental efficiency in a ‘desk-less’ environment is through determining ‘Dollars Retained per Agent’ (DRA) via ‘Weighted Costs per Agent’ (WCA). By understanding this metric, an EOO Ratio can be calculated. It is important to note that DRA is not calculating ‘average’ dollars retained per agent, but is rather a retention number [...]

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Agent Segmenting as a Coaching Tool

Posted on 19. Apr, 2010 by Robert Albanese.

Companies that “Segment” agents by production levels, typically group agents in ‘quartiles’ by arranging them in descending order according to some specific unit of measure. For example, Adjusted Gross Commission Income (AGCI) is a commonly used metric in the segmenting of sales agents.   Although beneficial to a degree, I find this traditional concept of ‘quartiling’ to [...]

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How to Win the World Series of Real Estate (For Agents and Leaders)

Posted on 11. Nov, 2009 by Robert Albanese.

It has always struck me how analogous the behavior of high performing sports teams is to that of high performing sales teams. If you have any questions as to whether this is true or not, please consider the following. In both situations, highly talented individuals are asked to contribute to a team effort Both are [...]

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Economic Predictions for 2010 and Their Implications

Posted on 15. Sep, 2009 by Robert Albanese.

The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]

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Next Generation: Talent Attraction and Retention

Posted on 19. Aug, 2009 by Wendy Forsythe.

Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead. Not only has the housing market seen dramatic changes, but the expectations of current and future industry professionals have dramatically altered. During the market boom of the early to mid [...]

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Intuition: An Important Talent Attraction Tool

Posted on 06. Jul, 2009 by Wendy Forsythe.

Great resume. Skill set seems to match perfectly with the job description. Previous experience is impressive. This is a great candidate. I’m looking forward to the interview.

Interview is going well. There is not anything I can put my finger on that would lead me to believe that this is not the right candidate for the position. Yet, why am I hesitating? What is that nagging feeling I have?

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The Future of Attracting Talent

Posted on 03. Jun, 2009 by Wendy Forsythe.

Recently I had the opportunity to attend Kennedy Information’s Recruiting 2009 Conference and Expo, The Pillars of Recruiting. The audience consisted mainly of people reasonable for attracting talent at a corporate level for companies in various industries. At first glance you might think a corporate recruiters job is pretty easy these days. With almost 14 million unemployed, there certainly are a lot of people looking for work. However, I quickly learned that there are many downsides and challenges facing the corporate recruiting industry.

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Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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Don’t Say These Things If You Want to Attract Gen Y Women

Posted on 20. Apr, 2009 by Wendy Forsythe.

I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.

I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.

“Tell me more,” I asked.

She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.

She explained that upon leaving, the broker’s farewell included the following statement:

“Kiddo, we’d love to have you join the team.”

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The Night Before Christmas (Talent Attraction or Recruiting Style)

Posted on 22. Dec, 2008 by Wendy Forsythe.

‘Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The lockboxes were hung on the doors with care, In hopes that a Realtor soon would be there. The agents were nestled all snug in their beds, While visions of next year danced in their heads; [...]

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