Jan 27 2014
Survival War Room

Battlefield Lessons Learned from the Survival War Room

Feeling squeezed between online real estate giants and the latest generation of hungry independent agents who are pounding the streets to take a piece of your market? Fear not. Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, brought several industry gurus together Continue Reading

Oct 17 2013
how to recruit tomorrows agent with todays technology

The Agent Funnel: Recruiting Tomorrow’s Agent With Today’s Technology

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. When I got older, I realized if you want to catch more fish, you have to cast a wider net, just like a funnel. Isn't agent recruitment the Continue Reading

Jun 19 2013
attracting next gen consumers and agents

Success Strategies for Attracting Next Gen Consumers and Agents

One of the top challenges brokers face today is attracting next gen consumers and agents. Brokers need to grasp expectations for both groups while balancing needs of their established ranks. This was the topic of discussion at our debut Beta Broker Hangout earlier this month. Better Homes and Continue Reading

Jun 12 2013
Successful Real Estate Recruiting

10 Ideas for Successful Real Estate Recruiting

Is it time to get excited again about real estate as a career choice? I would say so! Real estate is often a second career for many professionals as they exit one stage of their life and look to enter a new phase. Knowing how to reach them (and recruit them) is the challenge. With markets Continue Reading

May 24 2013
attracting next gen agent

Attracting & Recruiting “Next Gen” Consumers and Agents

As part of our ongoing Beta Brokerage project, we invite you to join our first Beta Brokerage Hangout on Google+ on June 3. We're planning a lively discussion with two successful brokers on Attracting & Recruiting "Next Gen" Consumers and Agents. Beta Brokerage is an ongoing project in which Continue Reading

May 21 2013
Stay in Touch A Step-by-Step 14 Point Plan

Stay in Touch: A Step-by-Step 14 Point Plan

Anyone who has ever tried to attract an experienced agent to their company knows that it can take time, sometimes a lot of time. Staying in touch regularly and continuing to build value and trust can be tough which is often where many fail. With the spring market raging in many areas across the Continue Reading

May 06 2013
12 Compelling Reasons Recruits Will Say YES to Your Company

12 Compelling Reasons Recruits Say YES to Your Company

The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes to your company. Finding these people gives you an opportunity to create a flourishing environment that Continue Reading

Dec 24 2012
create recruiting goals

3 Tips to Ignite Your Recruiting Efforts

A successful company relies heavily on the competence and effectiveness of its people. As an owner or manager, hiring the right people falls squarely on your shoulders. Unfortunately for most, sifting through resumes, scheduling interviews and working to find the perfect recruit  can be costly and Continue Reading

Nov 16 2012
Why Saying Thank You At Work Pays Off

10 Ways to Say Thank You at Work

When was the last time you took the time to say thank you to your staff and agents? As the end of the year draws near, now is a great time to reflect on how being thankful can add to your company’s bottom line. With the fast pace of our industry, it is often easy to take for granted how staff and Continue Reading

Sep 21 2012
Why Old School Recruiting is the Right Answer in Today’s Market

Why Old School Recruiting is the Right Answer in Today’s Market

There is something to be said about getting back to basics when it comes to successfully growing your real estate company, at least according to Regional Vice President for Development Jeff Smith at Better Homes and Gardens Real Estate Bradfield Properties in San Antonio, Texas. Since joining the Continue Reading

Feb 09 2012
How to Use LinkedIn for Recruiting and Talent Attraction

How to Use LinkedIn for Recruiting and Talent Attraction

As social media continues to change the way we do business, looking to LinkedIn as yet another recruiting tool can prove to be extremely valuable.  While Facebook, Twitter and other social sites boost visibility and awareness of your personal brand, LinkedIn is unique in its business focus.   Continue Reading