How to Win the World Series of Real Estate (For Agents and Leaders)

Posted on 11. Nov, 2009 by Robert Albanese.

It has always struck me how analogous the behavior of high performing sports teams is to that of high performing sales teams. If you have any questions as to whether this is true or not, please consider the following.

In both situations, highly talented individuals are asked to contribute to a team effort
Both are highly rewarding [...]

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Economic Predictions for 2010 and Their Implications

Posted on 15. Sep, 2009 by Robert Albanese.

The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]

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Next Generation: Talent Attraction and Retention

Posted on 19. Aug, 2009 by Wendy Forsythe.

Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead. Not only has the housing market seen dramatic changes, but the expectations of current and future industry professionals have dramatically altered.
During the market boom of the early to mid 2000’s, [...]

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Intuition: An Important Talent Attraction Tool

Posted on 06. Jul, 2009 by Wendy Forsythe.

Great resume. Skill set seems to match perfectly with the job description. Previous experience is impressive. This is a great candidate. I’m looking forward to the interview.

Interview is going well. There is not anything I can put my finger on that would lead me to believe that this is not the right candidate for the position. Yet, why am I hesitating? What is that nagging feeling I have?

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The Future of Attracting Talent

Posted on 03. Jun, 2009 by Wendy Forsythe.

Recently I had the opportunity to attend Kennedy Information’s Recruiting 2009 Conference and Expo, The Pillars of Recruiting. The audience consisted mainly of people reasonable for attracting talent at a corporate level for companies in various industries. At first glance you might think a corporate recruiters job is pretty easy these days. With almost 14 million unemployed, there certainly are a lot of people looking for work. However, I quickly learned that there are many downsides and challenges facing the corporate recruiting industry.

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Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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Don’t Say These Things If You Want to Attract Gen Y Women

Posted on 20. Apr, 2009 by Wendy Forsythe.

I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.

I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.

“Tell me more,” I asked.

She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.

She explained that upon leaving, the broker’s farewell included the following statement:

“Kiddo, we’d love to have you join the team.”

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The Night Before Christmas (Talent Attraction or Recruiting Style)

Posted on 22. Dec, 2008 by Wendy Forsythe.

‘Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
The lockboxes were hung on the doors with care,
In hopes that a Realtor soon would be there.
The agents were nestled all snug in their beds,
While visions of next year danced in their heads;
The broker still at work, putting [...]

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Measuring Talent Attraction (AKA Recruiting) Success in Real Estate

Posted on 12. Dec, 2008 by Robert Albanese.

The concept that ‘attracting talent’ as opposed to simply ‘recruiting people’ is central in the hiring of sales agents, an it has been discussed in several blogs by Wendy Forsythe in recent months. These are articulate and well written pieces that you may want to review as you consider the ideas contained in this entry.
What [...]

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We Don’t Recruit – We Attract

Posted on 03. Dec, 2008 by Wendy Forsythe.

A big thanks to RISMedia for featuring my thoughts on attracting and retaining talent. We receive dozens of inquiries weekly from people across the country considering a career change. If you are responsible for attracting talent to your office, you might be surprised to know that almost 70% of these inquiries are coming from seasoned [...]

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Vendor Review: Cogent Step Recruiting

Posted on 24. Nov, 2008 by Wendy Forsythe.

Part of my job includes evaluating and searching for new tools, services, ideas and partners for the Better Homes and Gardens Real Estate network. I am contacted by or make contact with about 10 vendors each week. I’ll admit this can be exhausting, but also very interesting.
Recently, I was contacted by Todd Shyiak who told [...]

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