As part of our ongoing Beta Brokerage project, we invite you to join our first Beta Brokerage Hangout on Google+ on June 3. We're planning a lively discussion with two successful brokers on Attracting & Recruiting "Next Gen" Consumers and Agents. Beta Brokerage is an ongoing project in which Continue Reading
Stay in Touch: A Step-by-Step 14 Point Plan
Anyone who has ever tried to attract an experienced agent to their company knows that it can take time, sometimes a lot of time. Staying in touch regularly and continuing to build value and trust can be tough which is often where many fail. With the spring market raging in many areas across the Continue Reading
12 Compelling Reasons Recruits Say YES to Your Company
The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes to your company. Finding these people gives you an opportunity to create a flourishing environment that Continue Reading
10 Ways to Say Thank You at Work
When was the last time you took the time to say thank you to your staff and agents? As the end of the year draws near, now is a great time to reflect on how being thankful can add to your company’s bottom line. With the fast pace of our industry, it is often easy to take for granted how staff Continue Reading
How to Use LinkedIn for Recruiting and Talent Attraction
As social media continues to change the way we do business, looking to LinkedIn as yet another recruiting tool can prove to be extremely valuable. While Facebook, Twitter and other social sites boost visibility and awareness of your personal brand, LinkedIn is unique in its business focus. Continue Reading
Making Talent Attraction FUN in Your Business
Building a solid sales team through talent attraction and recruitment can be one of the most rewarding aspects of your real estate career. Despite the fact that many people cringe at the mere mention of talent attraction, you can have a lot of fun doing it. Really, you can. Successful talent Continue Reading
Tis the Season for Talent Attraction
With all of the hustle and bustle this time of year brings it is easy to let our talent attraction responsibilities slide. While your competitors may be enjoying too much Eggnog as they wait for the calendar to flip into the New Year, there are several things you can do to identify the right real Continue Reading
BHGRE Talent Attraction Coaching Program Success Stories
Attracting and retaining talent to a real estate brokerage has never been more important or more challenging then it is in our current market. At Better Homes and Gardens Real Estate we recognize that identifying the key players in your local market as well as effectively relaying your value Continue Reading
What I Know About Talent Attraction Right Now
“Life isn’t about waiting for the storm to pass… It’s about learning to dance in the rain.”- Unknown Our industry spent the first couple years of the downturn waiting for the storm to pass. Now, we must learn to dance in the rain. The steps of a successful dance are attracting and Continue Reading
What’s Really Behind a Bad Attitude?
This is a true story that happened in an actual sales office. The agents in a particular real estate office wanted to revamp the picture display cases in the front windows and someone needed to take charge of rotating them on a weekly basis. This job was time intensive, not an earning opportunity Continue Reading















Managing and Developing the Culture of your Organization
Have the guts to include your agents in the conversation I truly believe that a large part of the office manager’s job is to help their agents think like business people. Anyone who has spent more than 30 minutes leading a sales force knows that salespeople tend to be somewhat unrealistic about Continue Reading