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16 November 2009

Jim Marks Discusses Return on Influence, Versus Return on Investment

In an exclusive interview, Sherry Chris and Jim Marks discuss Return on Influence, versus Return on Investment, and how the future path of social media will become more defined in the future.

2 thoughts on “Jim Marks Discusses Return on Influence, Versus Return on Investment

  1. Insightful, I think the definition is still blurred, and people are still poking a stick to see what is out there. I have good conversion so far myself, but I am not trying to convert, I am using Twitter, and Blogging to just communicate, and I have strong opinions. I look forward to seeing where it is in two years. Such an interesting question.

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