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26 May 2016

Strategies for Increasing Your Online Presence

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In today’s society, having a strong online presence is an imperative marketing tactic that can reinforce your brand and the services you offer. It can also help you generate leads and set you apart from your direct competition. Use these strategies to increase your online presence and gain a competitive advantage:

1. Use Search Engine Optimization

One of the most powerful marketing strategies you can implement is search engine optimization. Search engine optimization is the process of implementing a variety of tactics to gain a higher ranking in search engines like Google. This includes strategic keyword use and placement in your web content. The better your SEO, the higher your website appears when someone searches online for related content. This increases your traffic and can generate a large amount of leads. People also tend to trust websites that appear on the first page of search engine results, which builds customer loyalty while also creating brand recognition.

2. Try Pay-Per-Click Advertising

Pay-per-click is an online advertising option that can drive traffic to your website. Unlike SEO, you don’t have to invest a lot of time into creating content that raises your ranking within the search engines. Instead, this advertising option puts your website at the top of search engine results. You only pay for the clicks you receive, and it gives your website wider exposure. If you’re interesting in this, Google Adwords is a good starting point to explore your pay-per-click options.

3. Social Media

Social media is one of the most important ways to increase your online presence. Platforms such as Twitter, Facebook and Instagram provide the opportunity to build customer loyalty through frequent, engaging, and relevant posts, while also generating new leads. Social media also allows your past, current, and potential clients to interact with you effortlessly, and it allows you to market to people who are already interested in your services. Share news, stories, and tips about the real estate industry to generate more interaction on your accounts. You may also want to follow other influencers within the industry and interact with them frequently to further your thought leadership presence.

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4. Blogging

Blogging is a marketing tactic that brings an abundance of value and opportunity to real estate agents. It combines the use of your website and provides an opportunity for SEO. It can also keep new and past clients connected with your services. The key is to provide quality content that can’t be found on your direct competitors’ websites. You want your website to be the go-to place for accurate, interesting, and vital information that pertains to the real estate industry.

It is also highly recommended to stay on top of the trending topics within the real estate industry. Being aware of current trends provides you with the opportunity to maintain and increase your online presence effortlessly. Ensure that your clients seriously consider your services by providing valuable, timely content, tips, and outreach opportunities, and you’ll be a digital success in no time.

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