Tag Archives: Brand Building

What’s Happening with Rates?

What’s Happening with Rates?

Posted on 20. May, 2010 by Rick Gregory.

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I spend a lot of time with our franchisees discussing both macro and micro economic trends in various parts around our great country.  During a recent conversation regarding home affordability, a sales associate asked what causes mortgage rates to change so quickly.  This particular sales associate is newer to the business and apparently, just had [...]

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 14. May, 2010 by Sherry Chris.

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This week offered a mixed bag of good and bad news. On the positive front, the rate of late mortgage payments dropped in the first quarter of 2010 and RealtyTrac reported that foreclosures were down 9 percent in April from the previous month and down 2 percent from April of 2009. Foreclosures of homes that [...]

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 19. Mar, 2010 by Sherry Chris.

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At last, spring has arrived! During the harsh winter months, you might have thought animals were the only creatures hibernating, but apparently home buyers and builders go into a similar deep sleep as well. Due to blizzards in the northeast and south, housing construction fell 5.9 percent in February. (But, happily, building permits were up [...]

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Think a Brand is Just a Logo? Think Again!

Think a Brand is Just a Logo? Think Again!

Posted on 06. Aug, 2009 by Camilla Sullivan.

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In talking about the ideas around the next generation brokerage, it’s impossible not to notice that we are facing a world where we have less direct control over our brand touches to consumers and influencers, while at the same time the pace and volume of those touches is increasing as we exist in an expanding [...]

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Online Reputation Management: Part 2

Posted on 04. Feb, 2009 by Wendy Forsythe.

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You’ve got a listing appointment tonight. You’re meeting with buyers for the first time this afternoon. You’re meeting a vendor who has a product or service you are interested in. You’re interviewing a potential new agent. Do you think these people Google you before your meeting? Do you Google them? Chances are they (and you) do. [...]

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Transformation

Posted on 05. Aug, 2008 by Paulette Costa.

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In true real estate fashion, the room began to fill with agents just minutes before the announcement was to be made.  Truly, the team of Wilkins & Associates Real Estate entered the breakfast meeting with anticipation and, judging by their faces, some anxiety.  They hung on every word of their leader, Tom Wilkins, and only [...]

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Media Alert! We are “Off and Running”

Posted on 01. Jul, 2008 by Sherry Chris.

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First thing this morning we issued a media advisory announcing the press conference and webcast of our formal launch, which will take place on July 23, 2008 at The Palace Hotel in San Francisco!  To get all the details click here. See you in San Francisco!

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Shhh! Our Official Launch Date is July 23rd

Posted on 30. Jun, 2008 by Sherry Chris.

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The past several months have flown by like weeks, and our brand has come to life in so many different ways. For all of us, to launch a real estate brand from start to finish was a new experience. Fortunately, when you put the entire team together, we collectively had the right combination of experience, [...]

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Starting a Conversation with Blogs and Social Media

Posted on 25. Feb, 2008 by Sherry Chris.

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Posted by Sherry Chris If you are reading this post, you have found the blog belonging to the soon to be launched Better Homes and Gardens® Real Estate brand! We are feeling a little like the television show “Lost” right now, because nobody knows how to find us. There is a reason for that, and [...]

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