Recently, I had the pleasure of meeting Miguel Berger, broker owner Better Homes and Gardens Real Estate Tech Valley face-to-face. While Miguel and I had spent quite a bit of time getting to know each other across various social media channels, we had not met in person. Miguel is a prime Continue Reading
Nov
13
2012
How You Can “Be Better” with Better Homes and Gardens® Real Estate
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As a world-class brand, we at Better Homes and Gardens® Real Estate strive to be an industry leader by providing our network of over 7500 real estate professionals with the innovative tools necessary to not just succeed, but thrive by gaining the competitive edge within their prospective Continue Reading
May
09
2011
Who Cares About the Competition?
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As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster. You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the Continue Reading
Mar
14
2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
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‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different Continue Reading
Feb
15
2011
The REport
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Social media - as an investment - received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon. The company hopes to raise between $500 million and $750 million in funds to spend on Continue Reading
Jan
31
2011
Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication
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The Twittersphere was chirping loudly last week with the news that Google was dropping real estate listings from its classified listing search on Google Maps. This news means that consumers using Google Maps will no longer be able to search for listings. Except for a few folks inside Google, we Continue Reading
Jan
10
2011
3 Ways to Make a Great First Impression Online
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When a new Better Homes and Gardens Real Estate partner launches, we host a number of welcome events for agents sharing more about the brand that stands behind them and some of the new tools they’ll have access to. During the welcome events, I often highlight our agent profiles on Continue Reading
Nov
17
2010
Lifestyle Branding-In, Traditional Branding-Out
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There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading
Nov
05
2010
Nominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards
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You have an opportunity to nominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards recognizing outstanding achievement in the digital and social media landscape! After looking at the categories, we have initially decided to cast nominations for ourselves as a “Must Follow Continue Reading
Sep
07
2010
The REport
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As everyone anxiously anticipates Taylor Swift and Kayne West’s reunion at the MTV Music Awards next Sunday, Apple introduced its social network: Ping, a new online site for music fans where users can look at what their friends are listening to and keep track of their favorite artists. What do Continue Reading
The REport
The influence and prevalence of social networking site Twitter was made abundantly clear when news on the death of Osama Bin Laden broke Sunday evening. Being touted as a “watershed moment” for the microblogging site, Keith Urbahn, former chief of staff for Bush Administration Defense Continue Reading