Tag Archives: Branding

The REport

The REport

Posted on 01. Jun, 2010 by Sherry Chris.

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For those of you working on social media strategies, a new report shows it is not enough to use one strategy across multiple social media channels. Each audience is different and interested in different topics, with rarely two sites having the same “most popular” subject discussed, sent or clicked on. It is important to do [...]

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Interview with Foursquare Founder and CEO, Dennis Crowley

Interview with Foursquare Founder and CEO, Dennis Crowley

Posted on 17. May, 2010 by Sherry Chris.

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In this business, I have my ear to the ground all the time. I make a point of talking to people, and most importantly, asking questions and listening. I never know when a new technology I come across will have a profound impact on the way we structure the real estate brokerage model. Back in [...]

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The REport

The REport

Posted on 11. May, 2010 by Sherry Chris.

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I am happy to report that our industry can now (sort of) claim that Google is following our lead, as it adds visual search results to its site.  This is something we in the real estate industry have been doing for years. It will be interesting to see how this search will succeed in the [...]

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There’s Something About Bags

There’s Something About Bags

Posted on 10. May, 2010 by Sherry Chris.

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Back in the fall of 2007, when the rebirth of the BHGRE brand was still a twinkle in our collective eye, I went to a new grocery store in Canada that was the first to sell reusable grocery bags made out of recycled material that happened to be green. An idea was born, and I [...]

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The REport

The REport

Posted on 05. May, 2010 by Sherry Chris.

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So you’re already using social media to communicate with potential home buyers and sellers. Now what? LinkedIn now provides a new feature which allows people to receive updates and information from companies, including job placements and recruiting information. This is an easy and unique tool to show potential future employees that you practice what you [...]

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 26. Feb, 2010 by Sherry Chris.

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This week, we are having what I like to call a “Hesitation Moment.” In different data released this week, the housing market went back in time, with numbers being reported similar to those we saw in the 40s, 60s and 80s. Mortgage applications fell to the lowest level in 13 years and in January, sales [...]

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Better Homes and Gardens Real Estate Metro Brokers: A Winning Culture

Better Homes and Gardens Real Estate Metro Brokers: A Winning Culture

Posted on 11. Dec, 2009 by Robert Albanese.

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This week, during the launch of the newest Better Homes and Gardens Real Estate franchise, I was struck by the presence of something unique and identifiably “Metro” that is, it’s culture.  At the launch it was very clear that Kevin Levent is undeniably a great leader and a person who has won the support and [...]

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 11. Dec, 2009 by Sherry Chris.

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Maybe it seems self serving, but to me the biggest news of the week is that we have doubled our size with the new affiliation of Metro Brokers! With this one partnership, we have added 28 office locations and nearly 2,300 agents. Wahoo! Moving on to other news… Historic low mortgage rates and government incentives [...]

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Wendy Forsythe Interviews Julie Ziemelis – SAMCAR

Wendy Forsythe Interviews Julie Ziemelis – SAMCAR

Posted on 17. Nov, 2009 by Sherry Chris.

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Well-known blogger Julie Ziemelis, SAMCAR, stopped by to chat with Wendy Forsythe at the tradeshow to share her tips on blogging, Twitter and Facebook, and how to achieve success in the industry by using these tools to build your brand.

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How the Use of Social Media Helps Create an Unique Consumer Experience

How the Use of Social Media Helps Create an Unique Consumer Experience

Posted on 16. Nov, 2009 by Sherry Chris.

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Better Homes and Gardens Real Estate’s newest member, Rick Gregory and Sherry Chris discuss how the brand’s personality and its use of Social Media will help create a unique experience for consumers.

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Sherry Chris talks to Andy Kaufman

Sherry Chris talks to Andy Kaufman

Posted on 13. Nov, 2009 by Sherry Chris.

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Exclusive interview! Sherry Chris talks to Andy Kaufman – one of the founders of the REBarCamp phenomenon. Andy discusses the quantity and quality of the discussions and ideas coming from the ‘unconference’ and the principles of connecting to real people and building relationships.

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