Mar 22 2014
Real Estate Resource RoundUp

Real Estate Resource Roundup: Top Stories of the Week

Good morning! One more week before our BHGRE National Open House Weekend! Make sure to check out parts 1 and 2 of our Open House Countdown series. Looking forward to hearing great stories from all of you about your Open Houses! In the meantime, just a few stories that caught our attention this Continue Reading

Mar 13 2013
change agent bhgre

Agent of Change: A Conversation with Power Broker Miguel Berger

Recently, I had the pleasure of meeting Miguel Berger, broker owner Better Homes and Gardens Real Estate Tech Valley face-to-face. While Miguel and I had spent quite a bit of time getting to know each other across various social media channels, we had not met in person. Miguel is a prime Continue Reading

Nov 13 2012
How You Can Be Better with Better Homes and Gardens Real Estate

How You Can “Be Better” with Better Homes and Gardens® Real Estate

As a world-class brand, we at Better Homes and Gardens® Real Estate strive to be an industry leader by providing our network of over 7500 real estate professionals with the innovative tools necessary to not just succeed, but thrive by gaining the competitive edge within their prospective Continue Reading

May 09 2011
Who Cares About the Competition?

Who Cares About the Competition?

As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster.  You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the airline Continue Reading

May 03 2011
The REport

The REport

The influence and prevalence of social networking site Twitter was made abundantly clear when news on the death of Osama Bin Laden broke Sunday evening.  Being touted as a “watershed moment” for the microblogging site, Keith Urbahn, former chief of staff for Bush Administration Defense Secretary Continue Reading

Mar 14 2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers

3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers

‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different expectations. Continue Reading

Feb 15 2011
The REport

The REport

Social media - as an investment - received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon.  The company hopes to raise between $500 million and $750 million in funds to spend on Continue Reading

Jan 31 2011
Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication

Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication

The Twittersphere was chirping loudly last week with the news that Google was dropping real estate listings from its classified listing search on Google Maps. This news means that consumers using Google Maps will no longer be able to search for listings. Except for a few folks inside Google, we Continue Reading

Jan 10 2011
3 Ways to Make a Great First Impression Online

3 Ways to Make a Great First Impression Online

When a new Better Homes and Gardens Real Estate partner launches, we host a number of welcome events for agents sharing more about the brand that stands behind them and some of the new tools they’ll have access to. During the welcome events, I often highlight our agent profiles on BHGRealEstate.com Continue Reading

Nov 17 2010
Lifestyle Branding-In, Traditional Branding-Out

Lifestyle Branding-In, Traditional Branding-Out

There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading

Nov 05 2010
Nominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards

Nominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards

You have an opportunity to nominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards recognizing outstanding achievement in the digital and social media landscape! After looking at the categories, we have initially decided to cast nominations for ourselves as a “Must Follow Continue Reading