How Do You Know What Your Customers Really Think (Part 2)?

Posted on 18. Aug, 2010 by Jeff Lefkowitz.

In my last blog I opened a discussion on customer exit surveys.  In this edition, I would like to start discussing how to find out what your clients think about you and your firm. It isn’t as obvious as it may seem.  For example: An agent trying to measure how he can improve referral business [...]

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Craig Newmark , Founder of Craigslist.org, @CraigNewmark

Posted on 15. Jul, 2010 by Sherry Chris.

Exclusive interview with visionary, game changer and ground breaking entrepreneur Craig Newmark (the Craig in Craigslist.org) – Sherry uncovers his thoughts on customer service, public service and how he spends his day.

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The REport

Posted on 08. Jun, 2010 by Sherry Chris.

Google is yet again making our lives easier. Now, you don’t have to search for iPhone or Android apps of interest, as they will be pushed to you based on your searches. Interesting! In other search news, check out CityGrid Media, a company resulting from the merging of Citysearch, Insider Pages and Urbanspoon. Not only [...]

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Attributes of Great Real Estate Firms

Posted on 12. May, 2010 by Wendy Forsythe.

Last week, Steve Murray and Nicolai Kolding closed out the REAL Trends Gathering of Eagles conference in Dallas, TX with a presentation highlighting, in their opinions, the key attributes of great real estate firms. The audience, which consisted mainly of some of the largest and most productive brokerages in the country, listened intently. At the [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 13. Nov, 2009 by Sherry Chris.

This week began with the bombshell regarding NAR/RPR that was first reported last Friday by Brian Boero of 1000watt titled: RPR Madness: NAR unleashes national property database with Cyberhomes that paints us a very insightful, unbiased and logical picture of what’s happening and what this all might mean. Following that post, other members of the [...]

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Next Gen Lead Generation

Posted on 12. Oct, 2009 by Wendy Forsythe.

As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 25. Sep, 2009 by Sherry Chris.

Can small businesses be just as successful using social media as the big brands like Ford, JetBlue and Comcast? “Absolutely” according to Casey Yandle at Clix Marketing. “There are many advantages of using social media during the sales process for customer service, sales prospecting and customer retention for small businesses”. Read it all here. Can [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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The Secret to Providing Exceptional Customer Service

Posted on 22. May, 2009 by Sherry Chris.

Have you ever stayed at a Ritz Carlton Hotel? Bought a pair of shoes, or returned them at Zappos? These two companies immediately come to mind when you think about exceptional customer service. While the two companies couldn’t appear to be more different, when you drill down, they are very much alike in their core values and business and leadership principles.

Providing exceptional service begins with understanding the customer. In case you haven’t noticed, the needs of the customer have changed a lot in the past few years, and will continue to evolve. Creating an exceptional customer experience doesn’t mean you have to be twice as good as your competitor, just be a little better. That’s easy if you have the right culture in place.

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Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

No I am not talking about ‘swine flu’. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure [...]

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Staying Focused in a Cluttered World

Posted on 25. Sep, 2008 by Wendy Forsythe.

When you have a thought it creates a physical reaction — the mind and the body are connected. If you are having negative thoughts you are likely to feel blue, lethargic, and pessimistic. With everything that is happening in the economic world how do we stay focused on the positive? NAR data indicates that homes [...]

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