Friday Blog Scan: Things We Liked from the Week That Was

Posted on 13. Nov, 2009 by Sherry Chris.

This week began with the bombshell regarding NAR/RPR that was first reported last Friday by Brian Boero of 1000watt titled: RPR Madness: NAR unleashes national property database with Cyberhomes that paints us a very insightful, unbiased and logical picture of what’s happening and what this all might mean. Following that post, other members of the [...]

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Next Gen Lead Generation

Posted on 12. Oct, 2009 by Wendy Forsythe.

As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 25. Sep, 2009 by Sherry Chris.

Can small businesses be just as successful using social media as the big brands like Ford, JetBlue and Comcast? “Absolutely” according to Casey Yandle at Clix Marketing. “There are many advantages of using social media during the sales process for customer service, sales prospecting and customer retention for small businesses”. Read it all here.
Can you [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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The Secret to Providing Exceptional Customer Service

Posted on 22. May, 2009 by Sherry Chris.

Have you ever stayed at a Ritz Carlton Hotel? Bought a pair of shoes, or returned them at Zappos? These two companies immediately come to mind when you think about exceptional customer service. While the two companies couldn’t appear to be more different, when you drill down, they are very much alike in their core values and business and leadership principles.

Providing exceptional service begins with understanding the customer. In case you haven’t noticed, the needs of the customer have changed a lot in the past few years, and will continue to evolve. Creating an exceptional customer experience doesn’t mean you have to be twice as good as your competitor, just be a little better. That’s easy if you have the right culture in place.

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Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

No I am not talking about ’swine flu’.
Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure you [...]

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Staying Focused in a Cluttered World

Posted on 25. Sep, 2008 by Wendy Forsythe.

When you have a thought it creates a physical reaction — the mind and the body are connected. If you are having negative thoughts you are likely to feel blue, lethargic, and pessimistic. With everything that is happening in the economic world how do we stay focused on the positive?
NAR data indicates that homes sold [...]

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Do You Offer a Service or an Experience to Your Customers?

Posted on 19. Sep, 2008 by Paulette Costa.

While making hotel reservations for an expo that I recently attended, I learned that the host hotel was booked to capacity. There were, however, rooms at the INN. Call me a snob, but convenience was the least of my requirements, and after lengthy conversation with a very helpful reservation specialist we came full circle and [...]

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Real Estate Agents and Customer Service

Posted on 02. Jul, 2008 by Wendy Forsythe.

Posted by Wendy Forsythe
It’s no secret that our industry doesn’t score high marks for customer service or trustworthiness. We are usually ranked on the bottom half of the scale, alongside used car salespeople and mechanics!
To see how one small change, or even one degree, can make a huge difference watch this video.  Then challenge yourself [...]

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