Tag Archives: Customers

The REport

The REport

Posted on 24. Aug, 2010 by Sherry Chris.

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Further evidence of how we are all so tightly connected is how quickly the recall of 550 million (and counting) eggs from two Iowa processing plants has spread. Here’s hoping the eggs are located rapidly and no one else gets sick. Locating of another sort has technology and social media enthusiasts talking about Places, Facebook’s [...]

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How Do You Know What Your Customers Really Think (Part 2)?

How Do You Know What Your Customers Really Think (Part 2)?

Posted on 18. Aug, 2010 by Jeff Lefkowitz.

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In my last blog I opened a discussion on customer exit surveys.  In this edition, I would like to start discussing how to find out what your clients think about you and your firm. It isn’t as obvious as it may seem.  For example: An agent trying to measure how he can improve referral business [...]

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The REport

The REport

Posted on 17. Aug, 2010 by Sherry Chris.

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You have to admire Delta’s embrace of social media.  The company recently gave customers the option of buying tickets via Facebook through its new “Ticket Window.” The new function allows fliers to book any domestic flight without leaving the page. Very cool! The airline giant also monitors Twitter and responds to customer complaints (i.e. missed [...]

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The REport

The REport

Posted on 28. Jul, 2010 by Sherry Chris.

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The amplitude of the Internet was proven once again last weekend when WikiLeaks released approximately 92,000 classified documents on the war in Afghanistan.  White House officials are no doubt revisiting their handling of classified documents in light of this.  What is your policy on protecting important business files from ending up on the Internet? What [...]

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Beta Brokerage

Beta Brokerage

Posted on 15. Jul, 2010 by Sherry Chris.

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A new generation of real estate brokerages has been surfacing all across America. Breaking away from tradition, attracting new customers through new technologies, social media, and training. Find out what your colleagues and competitors are doing to lead the industry’s future. CLICK HERE to Download My Presentation from Inman Real Estate Connect San Francisco 2010 [...]

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Operational and Compensational Implications of Reducing Office Size

Operational and Compensational Implications of Reducing Office Size

Posted on 22. Jun, 2010 by Robert Albanese.

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As is true with everything in business, the issue of reducing office size cannot be viewed in a vacuum. If you decide that reducing office size is an important initiative for your company, first consider all operational attributes that are impacted by changes to the physical plant. Keep in mind that both business and culture [...]

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Got Attitude?

Got Attitude?

Posted on 08. Jun, 2010 by Rick Gregory.

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Economic forecasts are an interesting thing to consider.  Exactly 3 weeks ago, I read several forecasts that stated that the market was indeed recovering and that the total annualized home sales volume was going to exceed approximately 5.7 million units.  Today, I’ve read that May was down 25 – 30% in some markets and that, [...]

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How Do You Know What Your Customers Really Think (Part 1)?

How Do You Know What Your Customers Really Think (Part 1)?

Posted on 02. Jun, 2010 by Jeff Lefkowitz.

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While enjoying my 3 hour wait in Cancun International Airport recently, I daydreamed about the vacation from which I was returning.  The beaches, the ruins, the unseasonal monsoons (who would have guessed that all the bars would become “swim up” with just a few feet of rain?), and my check-out process.  I thought of the [...]

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What’s Happening with Rates?

What’s Happening with Rates?

Posted on 20. May, 2010 by Rick Gregory.

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I spend a lot of time with our franchisees discussing both macro and micro economic trends in various parts around our great country.  During a recent conversation regarding home affordability, a sales associate asked what causes mortgage rates to change so quickly.  This particular sales associate is newer to the business and apparently, just had [...]

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The REport

The REport

Posted on 18. May, 2010 by Sherry Chris.

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Although new numbers out his week show that Twitter lags behind sites like Facebook in use, Tweeters are much more engaged with brands. I cannot say it enough: the site is a great opportunity for real estate brokers and agents to communicate directly with consumers! In an effort to reach this active audience, mega-brands are [...]

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There’s Something About Bags

There’s Something About Bags

Posted on 10. May, 2010 by Sherry Chris.

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Back in the fall of 2007, when the rebirth of the BHGRE brand was still a twinkle in our collective eye, I went to a new grocery store in Canada that was the first to sell reusable grocery bags made out of recycled material that happened to be green. An idea was born, and I [...]

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