Nov 27 2012
Next Generation Buyers Savvy, Sophisticated and Ready to Buy

Next Generation Buyers: Savvy, Sophisticated and Ready to Buy!

If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group of consumers and eventual homebuyers that will make a major impact on the market. I had Continue Reading

Oct 22 2012
do-you-think-you-know-gen-x-and-gen-y-think-again

Do You Think You Know Gen X and Gen Y? Think Again….

Out of the housing downturn has emerged a new, more informed homebuyer. A homebuyer that is willing to do their homework and eager to earn the right to homeownership. These findings, detailed in a national survey released today by Better Homes and Gardens® Real Estate, point to a an enlightened, Continue Reading

Apr 21 2011
Don’t Throw the Baby (Boomer) Out with the Bath Water

Don’t Throw the Baby (Boomer) Out with the Bath Water

I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading

Mar 14 2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers

3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers

‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different expectations. Continue Reading

Nov 17 2010
Lifestyle Branding-In, Traditional Branding-Out

Lifestyle Branding-In, Traditional Branding-Out

There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading

May 11 2010
The REport

The REport

I am happy to report that our industry can now (sort of) claim that Google is following our lead, as it adds visual search results to its site.  This is something we in the real estate industry have been doing for years. It will be interesting to see how this search will succeed in the mainstream. Continue Reading

Nov 13 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

This week began with the bombshell regarding NAR/RPR that was first reported last Friday by Brian Boero of 1000watt titled: RPR Madness: NAR unleashes national property database with Cyberhomes that paints us a very insightful, unbiased and logical picture of what's happening and what this all might Continue Reading

Oct 30 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

As far as lists of top social media people in real estate go, we've seen the same names recycled over and over providing us a limited view of what is ultimately possible through social media. Income Diary gives us this list of the 50 most influential bloggers outside of real estate. This is a Continue Reading

Sep 11 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

From TechFlash, what if you wanted to subscribe to the Twitter feeds of large groups instead of just one individual? TweepML is a new service that let's you do that. For those who Twitter:  Some Twitter client updates and improvements for Tweetdeck and HootSuite worthy of note from Mashable. From Continue Reading

Jul 17 2009
Organizing Thoughts and Ideas

Organizing Thoughts and Ideas

Each day I'm bombarded with ideas, thoughts and perspectives. So many that I realized if I didn't find a way to organize them, I'd forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Continue Reading

May 06 2009
Going Viral… In a Good Way

Going Viral… In a Good Way

No I am not talking about 'swine flu'. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As Continue Reading