If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group of consumers and eventual homebuyers that will make a major impact on the market. I had Continue Reading
Oct
22
2012
Do You Think You Know Gen X and Gen Y? Think Again….
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Out of the housing downturn has emerged a new, more informed homebuyer. A homebuyer that is willing to do their homework and eager to earn the right to homeownership. These findings, detailed in a national survey released today by Better Homes and Gardens® Real Estate, point to a an enlightened, Continue Reading
Apr
21
2011
Don’t Throw the Baby (Boomer) Out with the Bath Water
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I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading
Mar
14
2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
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‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different Continue Reading
Nov
17
2010
Lifestyle Branding-In, Traditional Branding-Out
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There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading
Nov
13
2009
Friday Blog Scan: Things We Liked from the Week That Was
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This week began with the bombshell regarding NAR/RPR that was first reported last Friday by Brian Boero of 1000watt titled: RPR Madness: NAR unleashes national property database with Cyberhomes that paints us a very insightful, unbiased and logical picture of what's happening and what this all might Continue Reading
Oct
30
2009
Friday Blog Scan: Things We Liked from the Week That Was
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As far as lists of top social media people in real estate go, we've seen the same names recycled over and over providing us a limited view of what is ultimately possible through social media. Income Diary gives us this list of the 50 most influential bloggers outside of real estate. This is a Continue Reading
Sep
11
2009
Friday Blog Scan: Things We Liked from the Week That Was
by 0
From TechFlash, what if you wanted to subscribe to the Twitter feeds of large groups instead of just one individual? TweepML is a new service that let's you do that. For those who Twitter: Some Twitter client updates and improvements for Tweetdeck and HootSuite worthy of note from Continue Reading
Jul
17
2009
Organizing Thoughts and Ideas
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Each day I'm bombarded with ideas, thoughts and perspectives. So many that I realized if I didn't find a way to organize them, I'd forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Continue Reading
May
06
2009
Going Viral… In a Good Way
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No I am not talking about 'swine flu'. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules. As Continue Reading
The REport
I am happy to report that our industry can now (sort of) claim that Google is following our lead, as it adds visual search results to its site. This is something we in the real estate industry have been doing for years. It will be interesting to see how this search will succeed in the mainstream. Continue Reading