Friday Blog Scan: Things We Liked from the Week That Was

Posted on 13. Nov, 2009 by Sherry Chris.

This week began with the bombshell regarding NAR/RPR that was first reported last Friday by Brian Boero of 1000watt titled: RPR Madness: NAR unleashes national property database with Cyberhomes that paints us a very insightful, unbiased and logical picture of what’s happening and what this all might mean. Following that post, other members of the [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 30. Oct, 2009 by Sherry Chris.

As far as lists of top social media people in real estate go, we’ve seen the same names recycled over and over providing us a limited view of what is ultimately possible through social media. Income Diary gives us this list of the 50 most influential bloggers outside of real estate. This is a special [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 11. Sep, 2009 by Sherry Chris.

From TechFlash, what if you wanted to subscribe to the Twitter feeds of large groups instead of just one individual? TweepML is a new service that let’s you do that.
For those who Twitter:  Some Twitter client updates and improvements for Tweetdeck and HootSuite worthy of note from Mashable.
From ReadWriteWeb this week, How Facebook beat [...]

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Organizing Thoughts and Ideas

Posted on 17. Jul, 2009 by Wendy Forsythe.

Each day I’m bombarded with ideas, thoughts and perspectives. So many that I realized if I didn’t find a way to organize them, I’d forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Twitter/Facebook, and read a magazine I’ve gotten at least one or two thoughts or ideas worth remembering from the day.

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Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

No I am not talking about ’swine flu’.
Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure you [...]

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Don’t Say These Things If You Want to Attract Gen Y Women

Posted on 20. Apr, 2009 by Wendy Forsythe.

I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.

I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.

“Tell me more,” I asked.

She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.

She explained that upon leaving, the broker’s farewell included the following statement:

“Kiddo, we’d love to have you join the team.”

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Who Are These People We Call REALTORS®?

Posted on 16. Dec, 2008 by Wendy Forsythe.

Insight on that question can be found in the 2008 National Association of REALTORS® Member Profile. If you are looking to catch up on some reading this holiday season,  add this report to the stack on your bedside table.
Here are some of the highlights I found interesting:

The typical REALTOR® has been in the business for [...]

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Coaching Versus Managing Gen X and Gen Y Agents

Posted on 29. Aug, 2008 by Wendy Forsythe.

* Professional sports teams have managers and coaches. The reason for this is because these are two different jobs. In most real estate offices, the leader has to wear many hats. If you want to attract and retain Gen X and Gen Y agents you have to wear your coaching hat, not your manager’s hat.

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Engaging New Talent Online

Posted on 20. Aug, 2008 by Wendy Forsythe.

Gen X and Gen Y are not looking for static information on web pages – they are looking for interaction and engagement. They want to do things like watch video, take career simulations and attend virtual career events. You need to provide them with information that answers their questions about a career in real estate and gets them engaged with your company.

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