The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 29. May, 2009 by Jason Steele.

Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

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Double Sales Leads – No Additional Marketing $$$ Required

Posted on 07. Apr, 2009 by Jason Steele.

In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.

What do you do?

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