Tag Archives: Promotions

What’s the Time? Time to Get Real

What’s the Time? Time to Get Real

Posted on 18. Sep, 2009 by Camilla Sullivan.

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Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and become irrelevant. When the environment you are operating in changes, you need to change in order to survive in the new conditions.  Just ask any real estate professional and they [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

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A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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Organizing Thoughts and Ideas

Organizing Thoughts and Ideas

Posted on 17. Jul, 2009 by Wendy Forsythe.

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Each day I’m bombarded with ideas, thoughts and perspectives. So many that I realized if I didn’t find a way to organize them, I’d forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Twitter/Facebook, and read a magazine I’ve gotten at least one or two thoughts or ideas worth remembering from the day.

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The Future of Real Estate Email Marketing

The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

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As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 12. Jun, 2009 by Jason Steele.

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Granted we’re bullish about Twitter. But we’re also realistic about it. TechCrunch brings some of that realism to life in this post titled On Twitter, most people are sheep which documents how many people actually use Twitter regularly and how many, 80% to be exact, don’t.
Sometimes I think agents get in their own way and [...]

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Newspaper vs. Internet

Newspaper vs. Internet

Posted on 21. May, 2009 by Wendy Forsythe.

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In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.

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