Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013. Below are highlights from the Continue Reading
Sep
04
2012
Real Estate Lead Generation: Turning Online Visitors into Homebuyers
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The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. According to a recent survey by the National Association of Realtors, the Continue Reading
Jun
21
2011
How Much Longer Can Homebuyers Really Afford to Wait?
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The affordability quotient for buyers is extraordinary at this time. In fact, it is difficult to find a good reason why qualified buyers should wait any longer. Money is available for buyers with a good credit history, home prices have fallen over the past four years and in June 2011, mortgage rates Continue Reading
Mar
14
2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
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‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different Continue Reading
Feb
24
2011
Financing, Financing, Financing ….It’s all in the Financing!
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Five years after we entered this current downturn, some real estate professionals still attempt to close transactions through the sole use of traditional forms of financing. By traditional, I am referring to “30-year fixed”, “ARMs” and “Balloon” mortgages, yet these financial tools Continue Reading
Feb
08
2011
Guest Blog from American Home Shield
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We are proud to have American Home Shield as Master Sponsors at our first Fusion national event happening this week in Las Vegas. How do you know? Every day you face important decisions that affect your business for months and years to come. So how do you know it is the right decision? How do Continue Reading
Jan
10
2011
3 Ways to Make a Great First Impression Online
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When a new Better Homes and Gardens Real Estate partner launches, we host a number of welcome events for agents sharing more about the brand that stands behind them and some of the new tools they’ll have access to. During the welcome events, I often highlight our agent profiles on Continue Reading
Nov
17
2010
Lifestyle Branding-In, Traditional Branding-Out
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There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading
Nov
12
2010
Week in Review: What We Liked From the Week That Was
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Look! Up in the sky! It’s a bird, it’s a plane, it’s a … missile? Earlier this week, an unidentified projectile off the coast of California had Pentagon officials scratching their heads as to what it was. It was likely an optical illusion created by an airplane and not a missile as Continue Reading
Nov
03
2010
5 Ways to Start Building Your Internet Presence Today
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The fall season tends to beckon a new interest in real estate when kids start school, holidays roll in and would-be home buyers take interest in real estate now, with action in the spring of next year. If you haven't started building your real estate web presence yet, or you've put it on the back Continue Reading
Week in Review: What We Liked From the Week That Was
As NASA gears up for the Endeavor launch after a few delays, it is also celebrating 50 years of space flight -- in May of 1961, Alan Shepard became the first American in space. Even 50 years later, the excitement of a shuttle launch has not faded. Being an astronaut may have more perks than just Continue Reading