Tag Archives: Talent Attraction

Using Target Marketing to Attract Agents

Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

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Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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Measuring Talent Attraction (AKA Recruiting) Success in Real Estate

Posted on 12. Dec, 2008 by Robert Albanese.

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The concept that ‘attracting talent’ as opposed to simply ‘recruiting people’ is central in the hiring of sales agents, an it has been discussed in several blogs by Wendy Forsythe in recent months. These are articulate and well written pieces that you may want to review as you consider the ideas contained in this entry. [...]

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We Don’t Recruit – We Attract

Posted on 03. Dec, 2008 by Wendy Forsythe.

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A big thanks to RISMedia for featuring my thoughts on attracting and retaining talent. We receive dozens of inquiries weekly from people across the country considering a career change. If you are responsible for attracting talent to your office, you might be surprised to know that almost 70% of these inquiries are coming from seasoned [...]

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3 Talent Attraction (Recruiting) Tips

Posted on 10. Sep, 2008 by Wendy Forsythe.

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Posted by Wendy Forsythe 1. Use competitors’ recruiting letters as part of your interview package. Last week during the RISMedia Leadership Conference in NYC, I spoke on a panel about recruiting. A member of the audience asked the panel what she should do when her agents bring her copies of letters they are getting from other [...]

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5 Ways to Recruit More Effectively

Posted on 03. Sep, 2008 by Wendy Forsythe.

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5 Ways to Recruit More Effectively: Know Your Audience, Hang Out Where Your Candidates Hang Out, Have Success Systems, Have A Distinct Company Culture and Be Able to Share It, and Set Clear Mutual Expectations and Deliver.

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Engaging New Talent Online

Posted on 20. Aug, 2008 by Wendy Forsythe.

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Gen X and Gen Y are not looking for static information on web pages – they are looking for interaction and engagement. They want to do things like watch video, take career simulations and attend virtual career events. You need to provide them with information that answers their questions about a career in real estate and gets them engaged with your company.

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