Week in Review: Things We Liked from the Week That Was

Posted on 12. Mar, 2010 by Sherry Chris.

Of all the signs that the economy is getting better, the most exciting, in my opinion, is the shrinking number of foreclosures. It tells me that the “worst case scenario” is getting a little better, as the number of homeowners facing foreclosure decreased 2 percent from the previous month. Additionally, foreclosures in February grew 6 [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 16. Oct, 2009 by Sherry Chris.

Social media has now permeated much of our lives. You can’t escape it. CNN references Twitter streams on a daily basis, YouTube is the second most used search engine with over 100,000,000 videos and the 55 and older female crowd are in a Facebook frenzy. I’m not much for rules regarding social media. I lean [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 02. Oct, 2009 by Sherry Chris.

Last week, speaker, and trends tracker Stefan Swanepoel published a list that featured the top 100 Twitter people that influence and or interest him the most.Then, Founder of Rain City Guide Dustin Luther also published his list of top 50 Most Influential people to compensate those he felt should have been on Stefan’s personal list, [...]

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Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Posted on 20. Jul, 2009 by Sherry Chris.

When the book Groundswell hit the bestseller list just over a year ago, there was a lot of talk. For many companies it became a bible for effectively using social technology, communicating with today’s consumer and strengthening their public image.  The two authors who worked for Forrester Research at the time (one has since left) really hit [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 15. May, 2009 by Jason Steele.

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.

Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.

Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.

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Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

No I am not talking about ’swine flu’.
Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure you [...]

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Branding: From Guidelines to Greatness

Posted on 24. Apr, 2009 by Camilla Sullivan.

This was a big week for us here at Better Homes and Gardens Real Estate – the newest addition to our family, Rand Realty, was a both a memorable event and an incredible group effort.  Being such a large company, Rand took the opportunity to work with us very closely as we took the brand [...]

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What If My Agents Leave?

Posted on 09. Apr, 2009 by Wendy Forsythe.

This question comes up often when a company owner is considering making a change in their business like franchising. And understandably so. Our agents have feet and they can easily walk to a competitor who’ll be waiting with open arms.

Being a start up, the transition process is critical to us at Better Homes and Gardens Real Estate. We work very closely with each new company that joins us to ensure maximum retention and a flawless execution of the announcement to their local team.

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Vintage Marketing – I’m a Collector!

Posted on 19. Mar, 2009 by Camilla Sullivan.

Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world but they will certainly be fashionable a decade from now. While social media is changing the rules of marketing and public relations, in essence, it is just another form of [...]

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Real Estate Dough Can Help You Become a Better Negotiator

Posted on 10. Feb, 2009 by Wendy Forsythe.

One of the key skills required for success in real estate (and life) is the ability to effectively negotiate. Historically, this skill was honed in the field by agents who had to watch, listen and learn on their own. But those days are over, put to rest by a new card game created by long [...]

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Online Reputation Management: Part 2

Posted on 04. Feb, 2009 by Wendy Forsythe.

You’ve got a listing appointment tonight.
You’re meeting with buyers for the first time this afternoon.
You’re meeting a vendor who has a product or service you are interested in.
You’re interviewing a potential new agent.
Do you think these people Google you before your meeting? Do you Google them?
Chances are they (and you) do. A recent survey found that [...]

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