Oct 26 2011

The REport

According to the National Association of Realtors, 89 percent of home buyers use the Internet during the home search process. While it’s probable they are looking at property listings, potential home buyers may be researching the right agent for them based on initial referrals.  The increasingly Continue Reading

Apr 12 2011
The REport

The REport

In an economy where last week’s TLC series debut of “Extreme Couponing” nabs big ratings, it is easy to see why daily deal sites like Groupon and Living Social are all the rage.  But will the trend extend to real estate?  Last week, Groupon made a foray into the real estate business when it Continue Reading

Mar 15 2011
The REport

The REport

In times of crisis, the power of social media becomes ever more apparent. After the devastating earthquake and subsequent tsunami in Japan, residents flocked online for information and to search for loved ones. As the threat of a nuclear disaster still looms, the International Atomic Energy Agency Continue Reading

Feb 22 2011
The REport

The REport

It is a Facebook face-off of sorts, as Google Social Search gets more social.  Keyword searches will note your friends’ activity related to that search term from popular sites Flickr, Quora, Twitter and YouTube.  Conspicuously absent are posts from Facebook in the search.  The two companies are Continue Reading

Feb 01 2011
The REport

The REport

Social media once again became the primary means for citizens in a country in civil turmoil to coordinate and to take their concerns public.  In Egypt this week, people took to the streets and to the Tweets to share their objections to their government.  One Facebook page for the protest had over Continue Reading

Jan 11 2011
The REport

The REport

Happy 1/11/11!  It is a numerologists dream.  Not to mention a great opportunity for a marketing stunt.  A new museum dedicated to the late surrealist painter Salvador Dali opened in Florida today, 1/1/11 at 11:11AM. Speaking of stunts, Weekly World News pulled a fast one on tens of thousands of Continue Reading

Dec 21 2010
The REport

The REport

Can you imagine having an audience of 1.5 billion? The total eclipse of the moon last night, a spectacle that hasn’t coincided with the Winter solstice in 456 years, could be seen by North and South America, the northern and western part of Europe and a small part of northeast Asia. Absolutely Continue Reading

Nov 09 2010
The REport

The REport

How many “friends” do you have on Facebook? If you are connected with people who are not true acquaintances, Jimmy Kimmel is calling on you to partake in “National UnFriend Day.” Geeksugar lays out some un-friendable offenses. What would cause you to un-friend someone? Are you a drunken tweeter? Continue Reading

Nov 02 2010
The REport

The REport

Is email dead? Well, not really but new data suggests that people communicate via social networking sites much more than via e-mail. The report also found that social networking sites are visited once every 11 minutes, up from once every 15 minutes in 2008. Another thing to keep an eye on is the Continue Reading

Oct 26 2010
The REport

The REport

Who wants to talk to a millionaire? If you are trying to rub elbows with this affluent group, you should use communication channels other than social media sites.  Although 70 percent of respondents with $5 million or more are on such sites (more than the general population), only 17 percent use Continue Reading

Sep 14 2010
The REport

The REport

Fashionistas rejoice! Designers are showcasing their new collections as part of Mercedes Benz Fashion Week, and also embracing digital. The industry, which has begun to communicate with the everyday customer on Twitter and Facebook, is also streaming their shows to the masses. You do not have to be Continue Reading