The REport

Posted on 06. Jul, 2010 by Sherry Chris.

As temperatures reach record highs along the east coast, another record has been broken: Lady Gaga became the first living person to attract 10 million Facebook fans. More than even President Obama, but less than Texas Hold ‘em poker and Family Guy. Consider this, even if your numbers aren’t “Ga Ga” on Twitter, new data [...]

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The REport

Posted on 22. Jun, 2010 by Sherry Chris.

What speed!  What dexterity!  And I am not just talking about the continuing spectacle of The World Cup, or excitement of the now-decided NBA Finals (congratulations Lakers).  Last week, Twitter fans posted a record 2,940 posts per second just 30 seconds after Japan scored against Cameroon in The World Cup.  A record which stood for [...]

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The REport

Posted on 18. May, 2010 by Sherry Chris.

Although new numbers out his week show that Twitter lags behind sites like Facebook in use, Tweeters are much more engaged with brands. I cannot say it enough: the site is a great opportunity for real estate brokers and agents to communicate directly with consumers! In an effort to reach this active audience, mega-brands are [...]

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Week in Review: Things We Liked from the Week That Was

Posted on 12. Mar, 2010 by Sherry Chris.

Of all the signs that the economy is getting better, the most exciting, in my opinion, is the shrinking number of foreclosures. It tells me that the “worst case scenario” is getting a little better, as the number of homeowners facing foreclosure decreased 2 percent from the previous month. Additionally, foreclosures in February grew 6 [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 16. Oct, 2009 by Sherry Chris.

Social media has now permeated much of our lives. You can’t escape it. CNN references Twitter streams on a daily basis, YouTube is the second most used search engine with over 100,000,000 videos and the 55 and older female crowd are in a Facebook frenzy. I’m not much for rules regarding social media. I lean [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 02. Oct, 2009 by Sherry Chris.

Last week, speaker, and trends tracker Stefan Swanepoel published a list that featured the top 100 Twitter people that influence and or interest him the most.Then, Founder of Rain City Guide Dustin Luther also published his list of top 50 Most Influential people to compensate those he felt should have been on Stefan’s personal list, [...]

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Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Posted on 20. Jul, 2009 by Sherry Chris.

When the book Groundswell hit the bestseller list just over a year ago, there was a lot of talk. For many companies it became a bible for effectively using social technology, communicating with today’s consumer and strengthening their public image.  The two authors who worked for Forrester Research at the time (one has since left) really hit [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 15. May, 2009 by Jason Steele.

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.

Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.

Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.

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Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

No I am not talking about ‘swine flu’. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure [...]

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Branding: From Guidelines to Greatness

Posted on 24. Apr, 2009 by Camilla Sullivan.

This was a big week for us here at Better Homes and Gardens Real Estate – the newest addition to our family, Rand Realty, was a both a memorable event and an incredible group effort.  Being such a large company, Rand took the opportunity to work with us very closely as we took the brand [...]

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What If My Agents Leave?

Posted on 09. Apr, 2009 by Wendy Forsythe.

This question comes up often when a company owner is considering making a change in their business like franchising. And understandably so. Our agents have feet and they can easily walk to a competitor who’ll be waiting with open arms.

Being a start up, the transition process is critical to us at Better Homes and Gardens Real Estate. We work very closely with each new company that joins us to ensure maximum retention and a flawless execution of the announcement to their local team.

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